Build a brand that grows with your business
Whether you're starting from nothing or rebuilding after a raise, this is where a brand gets built as a system. One designed to hold up as the company changes shape, not one you'll replace in two years.
No. The Brand Diagnostic Session is a low-commitment way to understand where your brand stands and what it needs, with a document you can act on whether you build with us or not. It's also credited in full toward any build of £5,000 or more booked within 90 days.
Launchpad is one defined scope delivered to a set price, focused on what a startup needs to launch. A full build is scoped to your business and goes deeper across strategy, identity, and the systems that keep it consistent as you scale. Both are built to evolve, so starting with Launchpad does not mean starting over later.
It depends on scope. Launchpad is a defined, intensive package built to get an early-stage startup to market quickly. A fuller build, with deeper strategy and a complete identity system, runs over a longer period. We agree a timeline with you before any work starts, so the shape of the project is clear before it begins.
Most build engagements run between £6,500 and £25,000, depending on the depth of strategy, the breadth of the identity, and how much system you need around it. Launchpad, our fixed-scope package for early-stage startups, starts at £4,500. Where a project sits in the range is a conversation, not a guess, and the Brand Diagnostic Session is the clearest way to get to a precise figure for your business.
No. Launchpad has a fixed scope, not a fixed brand. The boundaries of the work are defined so we can offer a clear price and timeline, but what's built inside them is made for your startup specifically. The fixed scope reflects how well we understand what an early-stage company needs, not a shortcut.
Launchpad is a fixed-scope, fixed-price starting point for early-stage startups. It covers core brand strategy, an essential visual identity, and the guidelines to keep it consistent, built on the same Future-Focused principles as a full engagement so the brand grows with you rather than being the thing you replace once you raise.
A full build is scoped to your business, but typically covers three things: strategy and positioning (the thinking the brand stands on), a complete visual identity (logo system, colour, typography, imagery), and the systems that keep it consistent (living guidelines and a design system). The depth of each depends on where your brand is and what it needs to do next.
Launchpad is a fixed scope at a fixed price, built for early-stage startups who need a brand ready to launch without an open-ended engagement. A full build is scoped to your specific business, with more depth in strategy, identity, and the systems around it. Both are built on the same Future-Focused principles, so a brand that starts with Launchpad can grow without being thrown away later.
The instinct to rebrand on new funding is common, but the better question is whether your brand was built to grow with you in the first place. If it's drifting from where the company is heading, a rebuild is worth it. A Brand Diagnostic Session will tell you honestly whether you need one, or whether what you have can be evolved instead.
It suits early-stage companies that need to launch with a credible, coherent brand and want to move quickly on a defined scope. If you are not sure whether you need Launchpad or a full build, a Brand Diagnostic Session will tell you where you stand.
