Yes. At its fullest, Brand Partnership works much like a fractional brand lead: senior brand thinking in the room for the bigger decisions, without the cost of a full-time hire. The depth scales to what the business needs.
No. We support brands we didn't build, though we'll usually start with a Brand Diagnostic Session to understand where the brand is before taking it on. That read tells us both whether ongoing support is the right fit.
Brand support is HRZN working alongside your team. Inzo is a tool your team uses themselves, an AI brand companion trained on your brand to keep everything consistent in-house. Some companies use one, some use both. If you'd rather keep brand consistency in your own hands, Inzo is the place to start.
A typical partnership includes a set amount of senior brand consultancy each month, brand direction on launches, campaigns, and new initiatives, guardianship of the brand system and guidelines as the team grows, and a consistent point of contact who knows your brand well.
Brand Partnership starts at £1,000 per month for a set amount of senior brand consultancy. Project and Campaign Support starts at £500 for a specific piece of work. Where you sit depends on how much support you need, which we agree with you before anything begins.
A Brand Partnership is an ongoing relationship where HRZN acts as your external brand team, on hand for the decisions and shifts that come with growth. It gives you senior brand thinking on call, closer to a fractional brand lead than an external supplier, without hiring for it.
It is focused brand expertise for a single initiative, such as a website, a campaign, or an investor presentation, delivered to the same standard as a full engagement and kept consistent with everything else your brand is doing.
A rebrand rebuilds the brand. Ongoing support keeps a brand you already have consistent and sharp as the company grows, so it drifts less and needs rebuilding less often. If your brand was built to evolve, support is usually the better investment than a periodic reset.
Brand Partnership is an ongoing relationship for companies that want senior brand thinking on hand continuously. Project and Campaign Support is focused help with one specific piece of work, a campaign, a website, an investor deck. Many companies use Project Support first and move to a Partnership as their needs grow, but neither requires the other.
When you have built a brand worth protecting and want to keep it sharp as the company grows, rather than letting it drift until a rebrand feels necessary. It suits companies making brand decisions often enough that having senior thinking on hand continuously is more useful than commissioning work piece by piece.
Choose it when you need brand firepower on one specific thing rather than continuous support. If you find yourself commissioning focused work often, an ongoing Brand Partnership usually becomes the better fit, and most companies know which they need straight away.
