Brand Diagnostic Session

Find out exactly where your brand is holding you back

90 minutes with a senior brand strategist, then a written diagnostic within 48 hours. You'll know what's working, what's drifting and what to fix first, whether you work with us or not.
90 min live session
48 hrs to written diagnostic
£999, credited in full
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When the business moves faster than the brand, it shows

Most companies reach a point where the brand that got them here was built for an earlier version of the business. The signs tend to turn up in three places.

In sales

Conversations with bigger customers take longer, and the brand needs explaining before the product does.

In hiring

Senior candidates aren't sure what the company stands for, or how it's different from the next offer.

In the boardroom

Positioning has started coming up, and it's hard to tell if it's a brand, messaging or sales question.
Our brand diagnostic gives you a clear, written answer, so the next decision is a confident one rather than a £40k guess.

You leave with a document you can take straight to your team or board

A written Brand Diagnostic in three parts, delivered within 48 hours of the session and built on the Future-Focused Branding methodology.
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Where you are now

An honest read on how the brand's performing against where the business actually is today, and what that gap is costing you.
A person stood next to a 4x4, looking out at mountains in the distance.

Where you could be

What the brand needs to do for the next stage of the company: the customers, hires and conversations it should be ready for.
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What to do next

Three to five prioritised, sequenced recommendations, including when the honest answer is "not yet".
Apply for a session

Four steps, and usually two weeks from application to answer.

01

Apply

Tell us about the company and what's prompted this. We reply within 48 hours, and if it isn't the right fit we'll point you to what is.
02

Questionnaire & materials

A short questionnaire and your existing brand materials, pre-analysed with Inzo so the session goes on insight, not introductions.
03

The session

A structured diagnostic with Andrew on your brand, market and where the company's heading. This isn't a sales call or a workshop.
04

Your written diagnostic

The three-part document lands in your inbox, ready to share with your team or board.
Built for
  • Founders at funded companies, roughly Series A to B and 30 to 150 people, whose first brand is starting to hold them back
  • Marketing leaders in their first 90 days who need a credible read before committing to a direction
  • Applied AI, enterprise software and healthtech teams, UK based
Earlier on?
If you're pre-seed or still finding product-market fit, a paid diagnostic might be too early. Try starting with our free Brand Drift check first: eight questions, results in under a minute.
Check for brand drift

£999, and it comes off whatever you do next

The full fee is credited against any HRZN build or fractional engagement booked within 90 days. If the answer is you don't need a build yet, we'll say so, and the credit still stands.

£999 + VAT

  • Pre-session questionnaire and Inzo materials review
  • 90-minute live diagnostic session
  • Written three-part diagnostic within 48 hours
  • Credited in full for 90 days
November pilot: free for the first five, in return for honest feedback.
Apply for a session
Andrew Gear, founder of HRZN

Led by the strategist behind the method

Every session is led by Andrew Gear, founder of HRZN and the strategist behind Future-Focused Branding. His background is in Architecture and design, making complex system accessible to their target audience, for the likes of the NHS, Microsoft, Muller and more.

That shapes how he reads a brand: less about how it looks, more about whether it explains the business to the customers, hires and investors it needs to connect with. He has spoken on branding at the British Library Business & IP Centre, and Future-Focused Branding is the subject of his forthcoming book, Built to Evolve.

Apply for a Brand Diagnostic Session

Sessions are limited to two a week, so we review every application before confirming a booking. It takes about three minutes.
  • Send the application
  • We reply within 48 hours with next steps
  • Book your slot and pay securely
Not sure it's right? Get in touch first.
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Questions about the brand diagnostic session

Yes, and it often helps. Sessions tend to work best with the founder and whoever owns marketing in the room, so the read reflects how the business sees itself from both sides.

The full £999 comes off any HRZN brand build or fractional engagement booked within 90 days of your session. There's nothing to claim, we take it off the proposal directly.

The Brand Drift check is eight questions that give you a quick sense of whether the brand has fallen behind the business. The diagnostic is the full answer: a senior strategist looking at your brand, your market and where the company is heading, with a written document and prioritised recommendations at the end.

If you're not sure which you need, the Brand Drift check is a good place to start.

Either. Most sessions run remotely, and if you're in London we're happy to do it in person.

No. It's a structured diagnostic with a written document at the end, and that document is yours to use however you like, with us or without us.

If there's a natural next step, it'll sit in the recommendations alongside everything else. If there isn't one, we'll say so.

A short questionnaire and whatever brand materials you already have, such as your website, a sales deck or any guidelines. It takes around 20 minutes.

We review everything before the session, with Inzo doing the first pass, so the ninety minutes go on what matters rather than background.

Then the diagnostic will tell you, and that's a useful answer in its own right. The right move is often smaller than people expect: sharpening the positioning, fixing how the brand is being used, or leaving it alone for another year.

The £999 credit still stands against anything you do book with us within 90 days.

90 minutes now, a clear direction for the next stage.

Apply for a session
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