Brand strategy and design for funded sclae-ups

Every brand we work on is built the same way, as a system that adapts rather than one you replace every few years.

Where you start depends on whether you need to understand the brand you have, build the one you need, or keep it sharp as the company grows.

Understand

[ 01 ]
You're here if
You're not yet sure what your brand needs, and you want an honest read before committing to anything.
Overview
Get a clear, honest read on where your brand is before you commit to anything. Start with the free Inzo Brand Assessment, or book a Brand Diagnostic Session for a deeper read you can act on.
Understand your brand
A mechanic working on an exposed engine laid out on a workbench, inside an open hangar looking out onto a plain at sunrise

Build

[ 02 ]
You're here if
The brand you launched with no longer matches where the company is heading, and you don’t want to be redoing it again in two years.
Overview
A complete brand system, scoped to how complex your brand actually is. From £28,000.
See how we build

Grow

[ 03 ]
You're here if
You've built a brand worth protecting and want to keep it sharp as the business scales, without starting over.
Overview
Keep your brand consistent and considered as the company moves, with ongoing support that scales from expertise on hand to effectively your external brand team. Or keep it in-house with Inzo.
Grow your brand

Launching something specific?

A new product, sub-brand or market needs a brand of its own, built inside the system you already have. Launchpad runs to a fixed scope and a fixed date: 30 working days, £16,500.
Explore Launchpad

Understand what your brand needs before jumping in

Check for Brand Drift

You suspect the brand has fallen behind the business, but you couldn’t yet say where.

‍
Eight questions, under a minute, no sign-up. You get a read on how far your brand has drifted from the company it now represents.

Free, and no call at the end of it.
Check for brand drift

Book a Brand Diagnostic Session

You know something needs doing. You need to know what, and roughly what it costs, before committing to it.

‍
A focused 90-minute session reading where the brand is today, with a three-part document delivered within 48 hours. It establishes which situation you’re in and what the real figure is, so the decision isn’t a guess on either side.

£999, credited in full against any HRZN build booked within 90 days.
Book a session

FAQs

No. The Brand Diagnostic Session is a low-commitment way to understand where your brand stands, with a document you can act on whether you work with us or not. The free Brand Drift check is lower-commitment still, and takes under a minute.

It depends on the route. A Brand Build starts at £28,000, with most engagements landing between there and around £45,000 depending on how complex the brand is. Launchpad, for launching a new product or sub-brand inside a brand system you already have, is £16,500. Ongoing support is bought in days per month.

The Brand Diagnostic Session is £999, and credited in full against any build booked within 90 days.

HRZN is our agency, we do the brand work with you. Inzo is our AI brand companion, a tool your team uses to keep the brand consistent in-house. Some companies use one, some use both. If you'd rather keep brand management in your own hands, Inzo is the place to start.

The instinct to rebrand on new funding is common, but the better question is whether your brand was built to grow with you in the first place. If it's drifting from where the company is heading, a rebuild is worth it. A Brand Diagnostic Session will tell you honestly whether you need one or whether what you have can be evolved.

If you're not sure what your brand needs, start with Understand: the free Brand Drift check, or a Brand Diagnostic Session for a read you can act on. If the brand has fallen behind the business and needs rebuilding as a system, that's Build. If you have a brand and want to keep it sharp as the company grows, that's Grow.

And if you're launching a new product, sub-brand or market inside a brand that already works, that's Launchpad. When in doubt, the diagnostic will point you to the right one.

Not sure where to start?

Building a brand is a complex task, and knowing where your brand is now can be even harder. If you’d rather talk to a member of the team, get in touch; we’re here to help.
Get in touch
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