Brand Blueprint Workshop

Transform your brand clarity in just 2 days

Struggling to articulate what makes your brand unique?
Finding it difficult to connect with your audience?
Or preparing for funding and need to lock in your brand story?

Our Brand Blueprint Workshop creates strategic brand foundations in two intensive days. Perfect for businesses that understand their product but need clarity on their brand direction and messaging.

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Brand Blueprint Workshop
Brand Blueprint Workshop
Brand Blueprint Workshop

Many businesses launch with a great product but struggle to communicate their brand purpose effectively

Without clear brand foundations, you risk inconsistent messaging, missed audience connections, internal confusion about direction, and wasted marketing resources. The workshop solves these challenges by creating solid strategic foundations that guide all future brand decisions.

Create a strategic blueprint that transforms your future marketing, pitches, and brand decisions

Day 1: Brand Discovery & Definition

Goal Setting & Strategic Alignment

  • Team alignment and success metrics
  • Brand challenges and opportunities

Core Brand Elements

  • Features and benefits analysis
  • Visual and emotional direction
  • Communication guidelines
  • Authentic brand values

Day 2: Purpose, Values & Personality

Brand Archetype & Personality

  • Brand personality discovery
  • Consistent expression framework

Strategic Foundation Development

  • Purpose-driven decision making
  • Future impact vision
  • Daily operations mission
  • Actionable brand values

Your comprehensive Brand Foundations Workbook that turns workshop insights into actionable guidance

Delivered within 3 working days, this practical workbook contains everything you developed during the workshop plus implementation guidance:

Strategic Framework

  • Overarching brand statement capturing your essence
  • Purpose, vision, and mission statements
  • Brand values with practical application guidance

Brand Personality & Communication

  • Brand archetype matrix with detailed explanations
  • Tone of voice guidelines for consistent communication
  • Look and feel direction for visual development

Growth Tools

  • Values measurement tool for ongoing assessment
  • Brand story workbook for deeper narrative development
  • Templates for applying your brand foundations

This becomes your go-to reference guide—concise for quick decisions, comprehensive enough to guide long-term strategy.

Approach

Interactive & Strategic

  • On-screen exercises and card-based discovery activities
  • Structured discussions with strategic questioning
  • We act as your "why" prompt, uncovering authentic insights

Flexible Delivery

  • In-person or virtual, with equally effective results
  • 2-8 participants for optimal collaboration
  • Pre-workshop preparation maximises session effectiveness

Who this is perfect for

Early-Stage Businesses

  • Startups preparing for funding rounds or market launch
  • Companies introducing their first product to market
  • Businesses lacking internal brand clarity

Strategic Moments

  • Rapid team growth requiring brand alignment
  • Leadership changes or business pivots
  • Pre-launch market preparation

Investment

From £2,500

Includes 2-day workshop, Brand Foundations Document, and additional workbook resources

Flexible Payment Options

Split payment arrangements available for qualifying businesses.

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Next steps

Many clients use their Brand Blueprint as the foundation for:

  • Visual identity development
  • Website design and development
  • Marketing campaign creation
  • Team training and onboarding
  • Future brand evolution planning
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FAQs

Absolutely. We offer website development services that integrate seamlessly with your brand foundation. This ensures your digital presence authentically reflects the strategic work completed in the workshop.

The Brand Blueprint Workshop focuses specifically on foundational clarity in an intensive, collaborative format. It's designed to create immediate alignment and actionable outcomes, rather than lengthy consulting processes.

Many clients transition from the Brand Blueprint Workshop to our Foundation, Launch, or Orbit packages for complete brand development. We'll discuss potential next steps during your consultation.

Absolutely. Our virtual workshop format is designed to be highly engaging for distributed teams, with interactive tools that ensure everyone participates fully.

We typically schedule workshops within 2-3 weeks of booking, depending on team availability and preparation requirements.

Many workshop participants continue with our Startup Launchpad or Foundation packages for complete brand development. We can also provide standalone visual identity services that build directly on your Brand Foundations Document.

No problem! We provide a pre-workshop workbook to get you thinking about your brand in the right way. Some of our best workshops start from a completely blank slate.

Ready to Build Your Brand Blueprint?

Book a free 30-minute consultation to discuss your challenges and discover how the workshop can accelerate your brand clarity.

Book free consultationDownload workshop overview

Transform your brand clarity in just 2 days