Launch your new product with a brand that already belongs
Position, name, story and identity for a new product, sub-brand or market. Built inside your existing brand system, delivered to your launch date.
Yes. Launchpad sits on top of one, and most of its speed comes from that. It's built for companies that already have a brand and are adding something to it.
If you're launching the company itself rather than a product within it, a Brand Build is the right route. A Brand Diagnostic Session will confirm which of the two you need, and it's credited toward the work.
A Brand Build creates the system. Launchpad uses one that already exists.
If you have a brand with a working identity and a clear point of view, Launchpad takes the new product, sub-brand or market and gives it a place inside that, to a fixed scope and a fixed date. If the system underneath is thin or already drifting, a Build is the honest starting point, and we'll say so rather than layer something new on top of it.
For a product or sub-brand inside an existing system, yes. What usually makes naming slow is an open brief, and by the time we name anything the position and the architecture are fixed, which rules out most of the field before we start.
An initial availability sense-check is part of the work. Formal trademark clearance sits with your solicitors and runs alongside the thirty days rather than inside them.
Often it shouldn't, and that's a perfectly good outcome of week one. Plenty of launches are better served by a descriptive product name sitting under the parent brand than by a new brand with its own identity to maintain. We work out which it is before anything gets designed, because the cost of getting it wrong isn't the design fee, it's the untangling exercise two years later.
Six hours across six weeks, in four scheduled sessions: a two-hour positioning workshop, a one-hour naming review, two feedback rounds on the identity, and a one-hour handover walkthrough.
Beyond that, we need one person with the authority to sign things off. You're welcome to be in it more than that, and some founders are, but the project doesn't depend on it. A launch sprint shouldn't become a second job for the person running the launch.
Moving it back is straightforward. Tell us as early as you can and we'll reschedule the sessions. Bringing it forward depends on what's left to do, and we'll give you a straight answer rather than a hopeful one.
We ask for six weeks' notice before your launch date so the thirty working days have somewhere to sit. The clock pauses while we're waiting on a decision from you, which is the only thing that moves it.
The identity is shown to you twice, and the first of those comes early enough to change direction rather than tweak it.
Before any of that, the position, name and story are signed off in writing. By the time anything is designed we're already agreed on what it has to do, which is why the design conversation stays a design conversation. Most disagreements about a logo are really disagreements about strategy that arrived too late.
Launchpad covers strategy, identity and the launch asset set. Website build, photography, illustration, paid media and post-launch support sit outside it, as does formal trademark registration.
We'll scope any of those separately if you need them. We'd rather tell you upfront than have it surface in week four.
A Future-Focused Branding Strategist runs every Launchpad from the first session to the handover. The person in the positioning workshop is the person doing the work, which is part of why the scope stays fixed and the timeline holds.
