This project was to run a high-level brand identity piece for Mumma Duck Macrame; a mum (Hannah) turning her passion into a business. We started out with a few meetings and a simple questionnaire to get Hannah settled in to the process and get her thinking about her audience, needs, and what she was hoping to achieve. After the conversations, we opted for a soft, feminine, clean identity to reflect the art of macrame. Being a mother is important to Hannah, so we wanted to include elements of this in the design and look and feel. She often had her children help with each piece, so giving a nod to them was a must!