Logitech

Think it. Do it. Master it.
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CLIENT
Logitech
Industry
Technology
Areas of work
Identity Design
Brief
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While the competition entry wasn’t successful, it’s something we were particular proud. The primary colour choices respected the existing Logitech brand, while pushing it further and building on the already varied colour palette they use. We opted to add movement to the logo and show off the variety on offer.

Think it. Do it. Master it.
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To top the entry off, we created a new slogan for the sub-brand of THINK IT. DO IT. MASTER IT. This slogan not only shouts out the master wording of the brand, but gives an extra nod to the creativity market that loves the products.

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