A competition entry, this visual identity was created to highlight the versatility of the MX range Logitech offers. We did this by designing a logo that worked on both the horizontal and vertical planes.
While the competition entry wasn’t successful, it’s something we were particular proud. The primary colour choices respected the existing Logitech brand, while pushing it further and building on the already varied colour palette they use. We opted to add movement to the logo and show off the variety on offer.