After meeting with Alex, we started to look at the type of jobs he was getting with his recent clients and what he was looking to do in the future. He knew that he wanted to have A.M.G Electrical installations as part of the logo, and wanted to use red. But didn’t mind on the direction from there.
It became apparent that a lot of Alex’s recent work was around fixing problems and saving the day. We decided to run with the idea of saving the day and had an underlying superhero theme in our approach.