Ascension (ACE) Esports are some of the top F1 esports racers on console. They recently approached us to give their logo a refresh ahead of F1 2022’s imminent release. The goal for this rebrand was to honour the existing identity, while modernising it. We were asked to continue with a blue and pink colour palette, so we opted for a deeper blue with purple undertones and an energetic pink to top it off. Oh and the A? That’s right, it’s meant to look like a controller, supporting the brand and highlighting that gaming is at the root of who ACE are.