Ascension Esports are primed for the release of F1 2022 and ready to compete at the highest level once more. With this refreshed identity they're sure to turn heads on and off the track!
We helped create a dynamic identity with a colour palette that is energetic, bold and should appeal to fans old and new. The combination of blue and pink are interchangeable to provide different looks and feels.
The direction taken for this logo was one of evolution, with the existing feel left intact while modernising, hinting to the gaming nature and honouring the A letter.
The bold shapes will help to create a recognisable design and allow for interaction with the logo.
While it works well in a monochrome colour setup, it really comes alive with the new colours.