First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
11.0
/ 20
Average
Summary
There’s still some work to do but you’re off to a good start, next up is breaking down where you’re falling short and working on those areas. We’re here to help if you’re struggling to know what to do next.
ACTION
It looks like you’ve made a really nice start on what your brand purpose, vision, mission and values are. Now is the time to challenge each of those and make them more meaningful. If you’re struggling to do this in-house, get in touch with a member of the team for advice and/or to book onto our CORE Identity workshop.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
13.0
/ 20
High
Summary
Well look who knows their north, east, south, west without having to say Never Eat Shredded Wheat?! It looks like you have a really good understanding around how your brand fits in the market and who you’re talking to. After you pat yourselves on the back, it’s worth reaching out to your existing customers for feedback on how things are going and ways to improve.
ACTION
Go through each question to see where you weren’t quite at 100%. It might be worth holding focus groups with your target audience to better understand their needs outside of your existing customer base. If you’re not comfortable doing that we’re here to help!
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
13.0
/ 20
High
Summary
Hold on, let us put on our sunglasses because your brand is shining bright! It’s pretty clear you have a really good understanding around how to express your brand through it’s visual identity; as well as ensuring your employees are actively using your brand guidelines and design toolkit. Great work!
ACTION
This is all about sweating the small stuff and examining your brand identity with a magnifying glass! Start by conducting a detailed brand identity audit and assessing if any assets need an update. Don’t have the resources? Let us know and we’d be happy stuck in!
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
8.5
/ 20
Average
Summary
Everyone’s got that friend in the group chat that spills out 50 messages in a 2 minute period because they’re riding a sugar rush or something. Only to ghost the group straight after and not heard from in days. That’s kind of where your brand is right now. You’re engaging when you can be, but lacking a little consistency.
ACTION
You’re on the verge of having a really solid engagement strategy. To kick things up a gear we recommend conducting an audit of what you already have. Are they being delivered as consistently as you’d like? Are they delivering the right message at the right time? Is your audience engaging with your content in the right way? If you’re struggling to do this, let us know.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
11.0
/ 20
Average
Summary
We see you, stop trying to hide it! Right now you’re the undiscovered lead in a 90s rom-com movie, just waiting to take their glasses off, let down their hair and show their classmates how beautiful they really are!
ACTION
First up is evaluating the services and products you’re currently offering, create a catalogue and challenge them on if they offer value to your customers at each point in your pipeline. Identify any missing products and aim to fill the gaps. The aim is to create a complete offering that has your customers raving about you to their peers.
Overall BRAND HEALTH CHECK SCORE
56.0
/ 100
Average
Summary
Your brand is a little like an overcast day right now, it’s not bad, but could better too! So how about we get you some sunglasses and ready to enjoy the sunny day your brand deserves?!
ACTION
Based on your result, your brand is in a fairly good position. There’s definitely room for improvement, but it has the foundations in place to build upon. Our first recommendation is to revisit your core identity work and business model canvas. Are your services and products still meeting the needs of your target audience? Are there any gaps in your offering that can enhance the brand experience? If you’re struggling to identify the shortfalls in your brand, get in touch with a member of the team to conduct a full brand audit.
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