First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
20.0
/ 20
Very High
Summary
Holy forkin’ shirt balls! That’s pretty much all we can say at this point… okay fine we have things to say but you’ve got a superstar Core Identity right now. Take a look at the individual scores for each question and see if and where you’re losing points.
ACTION
Okay sure nothing is perfect, so it’s best to keep checking in on what you’ve done and challenging what you have. We recommend looking at your mission, vision and brand values on a yearly basis, as well as seeing if your business is still working towards your brand purpose.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
17.0
/ 20
Very High
Summary
Well, well, well… look who’s brand is a walking sat nav! Yeah sure, you may take the wrong turn every now and then, but it looks like you have a really great handle on the market your working in and who you’re talking to. Don’t lose sight of the end goal though, but keep doing what you’re doing and checking in with your customers.
ACTION
You’re in a great place where minor improvements are likely needed at this stage. Look at your offering and if it’s hitting EVERY. SINGLE. PAIN. POINT for your customers. Are you standing out in the way you’d like and still aligning to your brand’s purpose?
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
17.0
/ 20
Average
Summary
You’re so close to being in a pretty decent place! It’s almost like you’ve spent all weekend creating that 1000 piece puzzle, only to find there’s 4 pieces missing! Sure, you can still make out the picture, but it’s not quite where you’d like it.
ACTION
Building a brand identity that expresses what your brand believes in and truly connects with your audience is all about standing out and being consistent. When was the last time you really challenged your identity design? Are your brand guidelines up to date? Start there and find what’s missing. If you need an unbiased look at your brand, we can definitely help critique and elevate what you already have.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
10.0
/ 20
Average
Summary
Everyone’s got that friend in the group chat that spills out 50 messages in a 2 minute period because they’re riding a sugar rush or something. Only to ghost the group straight after and not heard from in days. That’s kind of where your brand is right now. You’re engaging when you can be, but lacking a little consistency.
ACTION
You’re on the verge of having a really solid engagement strategy. To kick things up a gear we recommend conducting an audit of what you already have. Are they being delivered as consistently as you’d like? Are they delivering the right message at the right time? Is your audience engaging with your content in the right way? If you’re struggling to do this, let us know.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
10.0
/ 20
Average
Summary
We see you, stop trying to hide it! Right now you’re the undiscovered lead in a 90s rom-com movie, just waiting to take their glasses off, let down their hair and show their classmates how beautiful they really are!
ACTION
First up is evaluating the services and products you’re currently offering, create a catalogue and challenge them on if they offer value to your customers at each point in your pipeline. Identify any missing products and aim to fill the gaps. The aim is to create a complete offering that has your customers raving about you to their peers.
Overall BRAND HEALTH CHECK SCORE
64.0
/ 100
High
Summary
Your brand best not be afraid of heights, because it’s flying higher than an eagle! Now isn’t the time to stop though. Do you know what happens to a bird when it stops flapping it’s wings? It plummets to the ground! Or you know, glides for a while, but you get where we’re going with this… keep going!
ACTION
With your brand being in a really good position, the main objective is to go back through your results from this health check and find the areas where your score falls slightly short. Find ways you can improve your offering and align with what your target audience is calling out for. If you’re struggling to find how you can elevate your brand from where it is, consider getting in touch with the team. We can conduct a more in-depth audit on your brand, or help create your next campaign that brings things to the next level!
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