brand health check results

KS
17
Aug
2024
First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.

Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
JUMP TO RESULTS

THE KEY AREAS OF YOUR BRAND

Each brand area is scored out of 20, coming together to create a total brand health score out of 100.

Each section comes with recommended actions to improve your score and keep your brand moving forward.

CORE IDENTITY

A red arrow pointing to the bottom-right
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.

POSITIONING

A red arrow pointing to the bottom-right
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?

expression

A red arrow pointing to the bottom-right
Building a visual and sensory experience of your brand is what sets you apart from your competition.

engagement

A red arrow pointing to the bottom-right
Consistent communications and visual practices are hugely important in enaging with your target audience.

growth

A red arrow pointing to the bottom-right
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.

Your results

Core Identity

Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
5.0
/ 20
Low

Summary

Okay, this isn’t the time to panic, but attention is needed to drastically improve your brand. It looks like you’ve made a start on who the brand is, now is the time to dive a little deeper into why your brand exists and what you’re trying to achieve.

ACTION

It looks like you’ve already started the process and for one reason or another you aren’t quite getting to where your brand needs to be. It could be beneficial to get in touch with a member of the team to book onto our CORE identity session to get you back on track!

Positioning

How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
14.0
/ 20
High

Summary

Well look who knows their north, east, south, west without having to say Never Eat Shredded Wheat?! It looks like you have a really good understanding around how your brand fits in the market and who you’re talking to. After you pat yourselves on the back, it’s worth reaching out to your existing customers for feedback on how things are going and ways to improve.

ACTION

Go through each question to see where you weren’t quite at 100%. It might be worth holding focus groups with your target audience to better understand their needs outside of your existing customer base. If you’re not comfortable doing that we’re here to help!

Expression

Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
14.0
/ 20
Average

Summary

You’re so close to being in a pretty decent place! It’s almost like you’ve spent all weekend creating that 1000 piece puzzle, only to find there’s 4 pieces missing! Sure, you can still make out the picture, but it’s not quite where you’d like it.

ACTION

Building a brand identity that expresses what your brand believes in and truly connects with your audience is all about standing out and being consistent. When was the last time you really challenged your identity design? Are your brand guidelines up to date? Start there and find what’s missing. If you need an unbiased look at your brand, we can definitely help critique and elevate what you already have.

Engagement

Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
8.0
/ 20
Average

Summary

Everyone’s got that friend in the group chat that spills out 50 messages in a 2 minute period because they’re riding a sugar rush or something. Only to ghost the group straight after and not heard from in days. That’s kind of where your brand is right now. You’re engaging when you can be, but lacking a little consistency.

ACTION

You’re on the verge of having a really solid engagement strategy. To kick things up a gear we recommend conducting an audit of what you already have. Are they being delivered as consistently as you’d like? Are they delivering the right message at the right time? Is your audience engaging with your content in the right way? If you’re struggling to do this, let us know.

Growth

Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
12.0
/ 20
High

Summary

We’re absolutely bamboo-zled by those results. Get it? Because bamboo is famous for being great at growing? Okay fine… you’ve got some great results there, but there’s still room for improvement. What grows faster than bamboo and is stronger? That’s the thing we need to aim for!

ACTION

It’s all about fine tuning and improving your current offering to keep your customers coming back for more and shouting all about it. Create a catalogue of your services / products and challenge if they are solving the customer’s problems. Challenge your current sales pipeline and consider introducing a new lead generation resource.

Overall BRAND HEALTH CHECK SCORE

47.0
/ 100
Average

Summary

Your brand is a little like an overcast day right now, it’s not bad, but could better too! So how about we get you some sunglasses and ready to enjoy the sunny day your brand deserves?!

ACTION

Based on your result, your brand is in a fairly good position. There’s definitely room for improvement, but it has the foundations in place to build upon. Our first recommendation is to revisit your core identity work and business model canvas. Are your services and products still meeting the needs of your target audience? Are there any gaps in your offering that can enhance the brand experience? If you’re struggling to identify the shortfalls in your brand, get in touch with a member of the team to conduct a full brand audit.
KS
17
Aug
2024
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