First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
7.0
/ 20
Low
Summary
Okay, this isn’t the time to panic, but attention is needed to drastically improve your brand. It looks like you’ve made a start on who the brand is, now is the time to dive a little deeper into why your brand exists and what you’re trying to achieve.
ACTION
It looks like you’ve already started the process and for one reason or another you aren’t quite getting to where your brand needs to be. It could be beneficial to get in touch with a member of the team to book onto our CORE identity session to get you back on track!
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
7.5
/ 20
Low
Summary
Have you ever been to a silent disco with your friends and having a great time, but you’re both dancing to a completely different song and you can’t sync up your out of this world dance moves? That’s pretty much where your brand is right now. You’ve got some elements of where your brand should be and who you should be talking to, but not quite dancing to the same beat.
ACTION
Some more detailed market research and engaging with your target audience is going to highlight their pain points and align your offering to solving them. You can do this through questionnaires, focus groups and surveys. It might be worth getting in touch with a member of the team to streamline this process and get you dancing to the same beat.
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
7.5
/ 20
High
Summary
Hold on, let us put on our sunglasses because your brand is shining bright! It’s pretty clear you have a really good understanding around how to express your brand through it’s visual identity; as well as ensuring your employees are actively using your brand guidelines and design toolkit. Great work!
ACTION
This is all about sweating the small stuff and examining your brand identity with a magnifying glass! Start by conducting a detailed brand identity audit and assessing if any assets need an update. Don’t have the resources? Let us know and we’d be happy stuck in!
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
10.5
/ 20
Average
Summary
Everyone’s got that friend in the group chat that spills out 50 messages in a 2 minute period because they’re riding a sugar rush or something. Only to ghost the group straight after and not heard from in days. That’s kind of where your brand is right now. You’re engaging when you can be, but lacking a little consistency.
ACTION
You’re on the verge of having a really solid engagement strategy. To kick things up a gear we recommend conducting an audit of what you already have. Are they being delivered as consistently as you’d like? Are they delivering the right message at the right time? Is your audience engaging with your content in the right way? If you’re struggling to do this, let us know.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
7.0
/ 20
Low
Summary
Your brand growth is like a cactus. Not in the cool way that it features in a lot of western films. But more on the side of it being a little prickly and hard to handle, while suffering from slower than desired growth.
ACTION
The best thing for us to do is go back to your core identity and highlight what makes you and your offering great. Next it’s all about transforming your high-level offering into productised services and robust sales funnels. All to help your audience find the offering that solves their problem.
Overall BRAND HEALTH CHECK SCORE
44.5
/ 100
Average
Summary
Your brand is a little like an overcast day right now, it’s not bad, but could better too! So how about we get you some sunglasses and ready to enjoy the sunny day your brand deserves?!
ACTION
Based on your result, your brand is in a fairly good position. There’s definitely room for improvement, but it has the foundations in place to build upon. Our first recommendation is to revisit your core identity work and business model canvas. Are your services and products still meeting the needs of your target audience? Are there any gaps in your offering that can enhance the brand experience? If you’re struggling to identify the shortfalls in your brand, get in touch with a member of the team to conduct a full brand audit.
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