First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
6.0
/ 20
Low
Summary
Okay, this isn’t the time to panic, but attention is needed to drastically improve your brand. It looks like you’ve made a start on who the brand is, now is the time to dive a little deeper into why your brand exists and what you’re trying to achieve.
ACTION
It looks like you’ve already started the process and for one reason or another you aren’t quite getting to where your brand needs to be. It could be beneficial to get in touch with a member of the team to book onto our CORE identity session to get you back on track!
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
9.0
/ 20
Average
Summary
It looks like your brand is getting it’s lefts and rights mixed up every now and then. You’ve got a good understanding of the market with definite room for improvement and further clarity on who your competitors are, as well as solving your customers’ problems with a stand out offering!
ACTION
Unfortunately we can’t just write L on one hand and R on the other and say everything is good to go… some further market research is what your brand needs right now. Explore market wide surveys and sharing questionnaires with your existing customers to gain a better understanding around their needs. We’re happy to help in doing this for you.
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
9.0
/ 20
Very Low
Summary
Right now you’re wrapped up like a mummy and groaning at passers by. Yeah sure it’s entertaining, but is it really achieving what you want it to? A lot of people dive right in and create a logo, or use a generator to create one for them without getting a system in place. You’re in a position where taking things back to basics is going to be a huge help.
ACTION
Spend some time looking at the current brand identity you have and putting everything into a single document. Look at where your gaps are and what’s really missing. We’re more than happy to do this with you and provide clarity around where to start first.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
10.0
/ 20
Average
Summary
Everyone’s got that friend in the group chat that spills out 50 messages in a 2 minute period because they’re riding a sugar rush or something. Only to ghost the group straight after and not heard from in days. That’s kind of where your brand is right now. You’re engaging when you can be, but lacking a little consistency.
ACTION
You’re on the verge of having a really solid engagement strategy. To kick things up a gear we recommend conducting an audit of what you already have. Are they being delivered as consistently as you’d like? Are they delivering the right message at the right time? Is your audience engaging with your content in the right way? If you’re struggling to do this, let us know.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
9.0
/ 20
Average
Summary
We see you, stop trying to hide it! Right now you’re the undiscovered lead in a 90s rom-com movie, just waiting to take their glasses off, let down their hair and show their classmates how beautiful they really are!
ACTION
First up is evaluating the services and products you’re currently offering, create a catalogue and challenge them on if they offer value to your customers at each point in your pipeline. Identify any missing products and aim to fill the gaps. The aim is to create a complete offering that has your customers raving about you to their peers.
Overall BRAND HEALTH CHECK SCORE
36.5
/ 100
Low
Summary
It looks like someone’s let the air out of your tyres when you weren’t looking, because you’re riding low right now. That’s okay though, with a little help we can get some air back in those tyres and send you on your merry way!
ACTION
With a score like this, you’re likely looking for major improvements in all areas of your brand. A comprehensive brand audit will help understand which areas of your brand require immediate attention. If you don’t have the expertise or don’t feel comfortable conducting the audit in-house, get in touch with a member of our team to start your journey back to the top!
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