First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
2.5
/ 20
Very Low
Summary
So it looks like someone is experiencing a bit of an identity crisis right now…. You could just be starting out, or grown into a space organically, but without immediate action, you’re going to struggle to share what’s great about you to the right audience.
ACTION
Soul searching is definitely needed for this brand, we aren’t talking about going up into the mountains and finding yourself. But, some well run workshops and CORE identity exercises will help you find meaning. If you’d like help doing just that, get in touch with a member of our team.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
13.0
/ 20
High
Summary
Well look who knows their north, east, south, west without having to say Never Eat Shredded Wheat?! It looks like you have a really good understanding around how your brand fits in the market and who you’re talking to. After you pat yourselves on the back, it’s worth reaching out to your existing customers for feedback on how things are going and ways to improve.
ACTION
Go through each question to see where you weren’t quite at 100%. It might be worth holding focus groups with your target audience to better understand their needs outside of your existing customer base. If you’re not comfortable doing that we’re here to help!
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
13.0
/ 20
Average
Summary
You’re so close to being in a pretty decent place! It’s almost like you’ve spent all weekend creating that 1000 piece puzzle, only to find there’s 4 pieces missing! Sure, you can still make out the picture, but it’s not quite where you’d like it.
ACTION
Building a brand identity that expresses what your brand believes in and truly connects with your audience is all about standing out and being consistent. When was the last time you really challenged your identity design? Are your brand guidelines up to date? Start there and find what’s missing. If you need an unbiased look at your brand, we can definitely help critique and elevate what you already have.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
6.5
/ 20
Low
Summary
Like the British weather, your brand has some consistency issues. It’s time to show your customers they don’t need to wear shorts, a coat, sunglasses, mittens and sliders while holding an umbrella and beach towel. With a little planning and the right frameworks in place, we can introduce the predictability your customers are crying out for.
ACTION
Your brand could benefit from exploring our core messaging or storytelling framework to help plan your engagement strategy. Get in touch with a member of the team to find out more. Alternatively, we recommend checking out the book, “Building a Storybrand” by Donald Miller.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
6.0
/ 20
Low
Summary
Your brand growth is like a cactus. Not in the cool way that it features in a lot of western films. But more on the side of it being a little prickly and hard to handle, while suffering from slower than desired growth.
ACTION
The best thing for us to do is go back to your core identity and highlight what makes you and your offering great. Next it’s all about transforming your high-level offering into productised services and robust sales funnels. All to help your audience find the offering that solves their problem.
Overall BRAND HEALTH CHECK SCORE
36.5
/ 100
Low
Summary
It looks like someone’s let the air out of your tyres when you weren’t looking, because you’re riding low right now. That’s okay though, with a little help we can get some air back in those tyres and send you on your merry way!
ACTION
With a score like this, you’re likely looking for major improvements in all areas of your brand. A comprehensive brand audit will help understand which areas of your brand require immediate attention. If you don’t have the expertise or don’t feel comfortable conducting the audit in-house, get in touch with a member of our team to start your journey back to the top!
.png){kind=small}
