First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
10.0
/ 20
Average
Summary
There’s still some work to do but you’re off to a good start, next up is breaking down where you’re falling short and working on those areas. We’re here to help if you’re struggling to know what to do next.
ACTION
It looks like you’ve made a really nice start on what your brand purpose, vision, mission and values are. Now is the time to challenge each of those and make them more meaningful. If you’re struggling to do this in-house, get in touch with a member of the team for advice and/or to book onto our CORE Identity workshop.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
14.0
/ 20
High
Summary
Well look who knows their north, east, south, west without having to say Never Eat Shredded Wheat?! It looks like you have a really good understanding around how your brand fits in the market and who you’re talking to. After you pat yourselves on the back, it’s worth reaching out to your existing customers for feedback on how things are going and ways to improve.
ACTION
Go through each question to see where you weren’t quite at 100%. It might be worth holding focus groups with your target audience to better understand their needs outside of your existing customer base. If you’re not comfortable doing that we’re here to help!
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
14.0
/ 20
Average
Summary
You’re so close to being in a pretty decent place! It’s almost like you’ve spent all weekend creating that 1000 piece puzzle, only to find there’s 4 pieces missing! Sure, you can still make out the picture, but it’s not quite where you’d like it.
ACTION
Building a brand identity that expresses what your brand believes in and truly connects with your audience is all about standing out and being consistent. When was the last time you really challenged your identity design? Are your brand guidelines up to date? Start there and find what’s missing. If you need an unbiased look at your brand, we can definitely help critique and elevate what you already have.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
14.0
/ 20
High
Summary
Granola, granola, granola, granola, granola, granola, granola. Look a little strange? Well it shouldn’t, because that’s your brand’s breakfast schedule for the week. CONSISTENCY! You’re doing really well with your engagement strategy, but there’s always room for improvement.
ACTION
You’re so close to having a knockout engagement strategy. The thing to do now is re-evaluate your answers and check on the areas you’re falling down on. If your digital experience isn’t quite up to scratch, spend time enhancing your digital presence for all screen sizes. Not quite there on your brand messaging? Explore the core messaging framework and challenge each touch point against it.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
16.0
/ 20
High
Summary
We’re absolutely bamboo-zled by those results. Get it? Because bamboo is famous for being great at growing? Okay fine… you’ve got some great results there, but there’s still room for improvement. What grows faster than bamboo and is stronger? That’s the thing we need to aim for!
ACTION
It’s all about fine tuning and improving your current offering to keep your customers coming back for more and shouting all about it. Create a catalogue of your services / products and challenge if they are solving the customer’s problems. Challenge your current sales pipeline and consider introducing a new lead generation resource.
Overall BRAND HEALTH CHECK SCORE
64.0
/ 100
High
Summary
Your brand best not be afraid of heights, because it’s flying higher than an eagle! Now isn’t the time to stop though. Do you know what happens to a bird when it stops flapping it’s wings? It plummets to the ground! Or you know, glides for a while, but you get where we’re going with this… keep going!
ACTION
With your brand being in a really good position, the main objective is to go back through your results from this health check and find the areas where your score falls slightly short. Find ways you can improve your offering and align with what your target audience is calling out for. If you’re struggling to find how you can elevate your brand from where it is, consider getting in touch with the team. We can conduct a more in-depth audit on your brand, or help create your next campaign that brings things to the next level!
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