First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
14.0
/ 20
High
Summary
Well look at you… you’re brand identity is looking pretty good right now! Don’t start popping champagne and getting trophies engraved just yet though, there’s still room for a few improvements. Always remember that your brand is a living thing and needs nurturing. Okay fine, you can have a bottle of Prosecco for your hard work!
ACTION
Check out each question to see where you can bring your brand to the next level and get in touch if you need a fresh perspective. Invite other members of the business to assess where the brand is and if everyone is working towards the brand vision.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
14.0
/ 20
High
Summary
Well look who knows their north, east, south, west without having to say Never Eat Shredded Wheat?! It looks like you have a really good understanding around how your brand fits in the market and who you’re talking to. After you pat yourselves on the back, it’s worth reaching out to your existing customers for feedback on how things are going and ways to improve.
ACTION
Go through each question to see where you weren’t quite at 100%. It might be worth holding focus groups with your target audience to better understand their needs outside of your existing customer base. If you’re not comfortable doing that we’re here to help!
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
14.0
/ 20
High
Summary
Hold on, let us put on our sunglasses because your brand is shining bright! It’s pretty clear you have a really good understanding around how to express your brand through it’s visual identity; as well as ensuring your employees are actively using your brand guidelines and design toolkit. Great work!
ACTION
This is all about sweating the small stuff and examining your brand identity with a magnifying glass! Start by conducting a detailed brand identity audit and assessing if any assets need an update. Don’t have the resources? Let us know and we’d be happy stuck in!
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
14.0
/ 20
High
Summary
Granola, granola, granola, granola, granola, granola, granola. Look a little strange? Well it shouldn’t, because that’s your brand’s breakfast schedule for the week. CONSISTENCY! You’re doing really well with your engagement strategy, but there’s always room for improvement.
ACTION
You’re so close to having a knockout engagement strategy. The thing to do now is re-evaluate your answers and check on the areas you’re falling down on. If your digital experience isn’t quite up to scratch, spend time enhancing your digital presence for all screen sizes. Not quite there on your brand messaging? Explore the core messaging framework and challenge each touch point against it.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
14.0
/ 20
High
Summary
We’re absolutely bamboo-zled by those results. Get it? Because bamboo is famous for being great at growing? Okay fine… you’ve got some great results there, but there’s still room for improvement. What grows faster than bamboo and is stronger? That’s the thing we need to aim for!
ACTION
It’s all about fine tuning and improving your current offering to keep your customers coming back for more and shouting all about it. Create a catalogue of your services / products and challenge if they are solving the customer’s problems. Challenge your current sales pipeline and consider introducing a new lead generation resource.
Overall BRAND HEALTH CHECK SCORE
70.0
/ 100
High
Summary
Your brand best not be afraid of heights, because it’s flying higher than an eagle! Now isn’t the time to stop though. Do you know what happens to a bird when it stops flapping it’s wings? It plummets to the ground! Or you know, glides for a while, but you get where we’re going with this… keep going!
ACTION
With your brand being in a really good position, the main objective is to go back through your results from this health check and find the areas where your score falls slightly short. Find ways you can improve your offering and align with what your target audience is calling out for. If you’re struggling to find how you can elevate your brand from where it is, consider getting in touch with the team. We can conduct a more in-depth audit on your brand, or help create your next campaign that brings things to the next level!
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