brand health check results

T4G
07
Jul
2025
First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.

Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
JUMP TO RESULTS

THE KEY AREAS OF YOUR BRAND

Each brand area is scored out of 20, coming together to create a total brand health score out of 100.

Each section comes with recommended actions to improve your score and keep your brand moving forward.

CORE IDENTITY

A red arrow pointing to the bottom-right
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.

POSITIONING

A red arrow pointing to the bottom-right
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?

expression

A red arrow pointing to the bottom-right
Building a visual and sensory experience of your brand is what sets you apart from your competition.

engagement

A red arrow pointing to the bottom-right
Consistent communications and visual practices are hugely important in enaging with your target audience.

growth

A red arrow pointing to the bottom-right
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.

Your results

Core Identity

Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
0.0
/ 20
Very Low

Summary

So it looks like someone is experiencing a bit of an identity crisis right now…. You could just be starting out, or grown into a space organically, but without immediate action, you’re going to struggle to share what’s great about you to the right audience.

ACTION

Soul searching is definitely needed for this brand, we aren’t talking about going up into the mountains and finding yourself. But, some well run workshops and CORE identity exercises will help you find meaning. If you’d like help doing just that, get in touch with a member of our team.

Positioning

How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
0.0
/ 20
Very Low

Summary

So your brand is currently at a heavy metal gig while gently tapping it’s foot to some smooth jazz and trying to convince people that jazz is the new heavy metal. In simple terms, you’re in the wrong place, talking to the wrong people and not sure why.

ACTION

In order to get your brand among other jazz loving people (still sticking with the metaphor), you need to do some market research. Identify who your target audience is, what are their pain points and how do you differ from competitors in the space. We’d recommend getting in touch for us to help you define your niche and what sets you apart.

Expression

Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
0.0
/ 20
Very Low

Summary

Right now you’re wrapped up like a mummy and groaning at passers by. Yeah sure it’s entertaining, but is it really achieving what you want it to? A lot of people dive right in and create a logo, or use a generator to create one for them without getting a system in place. You’re in a position where taking things back to basics is going to be a huge help.

ACTION

Spend some time looking at the current brand identity you have and putting everything into a single document. Look at where your gaps are and what’s really missing. We’re more than happy to do this with you and provide clarity around where to start first.

Engagement

Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
0.0
/ 20
Very Low

Summary

We’re sorry to say this, but you’re brand is that person at the party that tries to tell a joke, forgets where they were going halfway through and accidentally starts by saying the punchline. Don’t worry though, we can come back from this!

ACTION

At this moment in time, you’re probably lacking a bit of structure and direction. We offer multiple workshops that focus on different areas of communication in your brand. Get in touch with a member of the team to find out more about our core messaging and storytelling frameworks. Alternatively, we recommend checking out the book, “Building a Storybrand” by Donald Miller.

Growth

Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
0.0
/ 20
Very Low

Summary

Eerrrmm, this is kinda awkward. You know that plant you love, never water and always looks so fresh? It’s fake, you have a fake plant. Now you can have the plant you deserve, but there’s some work to be done!

ACTION

The first thing we need to do is look at what you have, assess why your offering is stunting your brand’s potential for growth. This includes creating a catalogue of your services, matching them to your audience personas and highlighting what sets them apart from your competitors. If this is looking like too much of a task, let us know and we can help create a plan or conduct the audit with you.

Overall BRAND HEALTH CHECK SCORE

0.0
/ 100
Very Low

Summary

Like getting up for work on a Monday morning after being out the night before and getting in at 4am, it’s gonna be a long day. This is no time to curl up into a ball and rock back and forth while you hold on to your favourite childhood teddy bear though, you got this!

ACTION

Your brand needs to be stripped back to it’s barebones and built up from scratch. We recommend booking in some time with one of our brand strategists to assess what’s great, good, bad and ugly. Depending on the size of your business, this could be anything from a 1-day workshop to a two week brand audit exercise. Book in a call now to talk you through results with a member of our team and discuss what your next steps look like.
T4G
07
Jul
2025
Looking to take action and improve your score?
Check out our services and packages, or Get in touch.

WHAT'S ON YOUR HORIZON?

LET US KNOW