First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
0.0
/ 20
Very Low
Summary
So it looks like someone is experiencing a bit of an identity crisis right now…. You could just be starting out, or grown into a space organically, but without immediate action, you’re going to struggle to share what’s great about you to the right audience.
ACTION
Soul searching is definitely needed for this brand, we aren’t talking about going up into the mountains and finding yourself. But, some well run workshops and CORE identity exercises will help you find meaning. If you’d like help doing just that, get in touch with a member of our team.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
0.0
/ 20
Very Low
Summary
So your brand is currently at a heavy metal gig while gently tapping it’s foot to some smooth jazz and trying to convince people that jazz is the new heavy metal. In simple terms, you’re in the wrong place, talking to the wrong people and not sure why.
ACTION
In order to get your brand among other jazz loving people (still sticking with the metaphor), you need to do some market research. Identify who your target audience is, what are their pain points and how do you differ from competitors in the space. We’d recommend getting in touch for us to help you define your niche and what sets you apart.
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
0.0
/ 20
Very Low
Summary
Right now you’re wrapped up like a mummy and groaning at passers by. Yeah sure it’s entertaining, but is it really achieving what you want it to? A lot of people dive right in and create a logo, or use a generator to create one for them without getting a system in place. You’re in a position where taking things back to basics is going to be a huge help.
ACTION
Spend some time looking at the current brand identity you have and putting everything into a single document. Look at where your gaps are and what’s really missing. We’re more than happy to do this with you and provide clarity around where to start first.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
0.0
/ 20
Very Low
Summary
We’re sorry to say this, but you’re brand is that person at the party that tries to tell a joke, forgets where they were going halfway through and accidentally starts by saying the punchline. Don’t worry though, we can come back from this!
ACTION
At this moment in time, you’re probably lacking a bit of structure and direction. We offer multiple workshops that focus on different areas of communication in your brand. Get in touch with a member of the team to find out more about our core messaging and storytelling frameworks. Alternatively, we recommend checking out the book, “Building a Storybrand” by Donald Miller.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
0.0
/ 20
Very Low
Summary
Eerrrmm, this is kinda awkward. You know that plant you love, never water and always looks so fresh? It’s fake, you have a fake plant. Now you can have the plant you deserve, but there’s some work to be done!
ACTION
The first thing we need to do is look at what you have, assess why your offering is stunting your brand’s potential for growth. This includes creating a catalogue of your services, matching them to your audience personas and highlighting what sets them apart from your competitors. If this is looking like too much of a task, let us know and we can help create a plan or conduct the audit with you.
Overall BRAND HEALTH CHECK SCORE
0.0
/ 100
Very Low
Summary
Like getting up for work on a Monday morning after being out the night before and getting in at 4am, it’s gonna be a long day. This is no time to curl up into a ball and rock back and forth while you hold on to your favourite childhood teddy bear though, you got this!
ACTION
Your brand needs to be stripped back to it’s barebones and built up from scratch. We recommend booking in some time with one of our brand strategists to assess what’s great, good, bad and ugly. Depending on the size of your business, this could be anything from a 1-day workshop to a two week brand audit exercise. Book in a call now to talk you through results with a member of our team and discuss what your next steps look like.
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