First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
10.0
/ 20
Average
Summary
There’s still some work to do but you’re off to a good start, next up is breaking down where you’re falling short and working on those areas. We’re here to help if you’re struggling to know what to do next.
ACTION
It looks like you’ve made a really nice start on what your brand purpose, vision, mission and values are. Now is the time to challenge each of those and make them more meaningful. If you’re struggling to do this in-house, get in touch with a member of the team for advice and/or to book onto our CORE Identity workshop.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
12.0
/ 20
High
Summary
Well look who knows their north, east, south, west without having to say Never Eat Shredded Wheat?! It looks like you have a really good understanding around how your brand fits in the market and who you’re talking to. After you pat yourselves on the back, it’s worth reaching out to your existing customers for feedback on how things are going and ways to improve.
ACTION
Go through each question to see where you weren’t quite at 100%. It might be worth holding focus groups with your target audience to better understand their needs outside of your existing customer base. If you’re not comfortable doing that we’re here to help!
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
12.0
/ 20
Average
Summary
You’re so close to being in a pretty decent place! It’s almost like you’ve spent all weekend creating that 1000 piece puzzle, only to find there’s 4 pieces missing! Sure, you can still make out the picture, but it’s not quite where you’d like it.
ACTION
Building a brand identity that expresses what your brand believes in and truly connects with your audience is all about standing out and being consistent. When was the last time you really challenged your identity design? Are your brand guidelines up to date? Start there and find what’s missing. If you need an unbiased look at your brand, we can definitely help critique and elevate what you already have.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
7.5
/ 20
Low
Summary
Like the British weather, your brand has some consistency issues. It’s time to show your customers they don’t need to wear shorts, a coat, sunglasses, mittens and sliders while holding an umbrella and beach towel. With a little planning and the right frameworks in place, we can introduce the predictability your customers are crying out for.
ACTION
Your brand could benefit from exploring our core messaging or storytelling framework to help plan your engagement strategy. Get in touch with a member of the team to find out more. Alternatively, we recommend checking out the book, “Building a Storybrand” by Donald Miller.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
7.5
/ 20
Low
Summary
Your brand growth is like a cactus. Not in the cool way that it features in a lot of western films. But more on the side of it being a little prickly and hard to handle, while suffering from slower than desired growth.
ACTION
The best thing for us to do is go back to your core identity and highlight what makes you and your offering great. Next it’s all about transforming your high-level offering into productised services and robust sales funnels. All to help your audience find the offering that solves their problem.
Overall BRAND HEALTH CHECK SCORE
47.0
/ 100
Average
Summary
Your brand is a little like an overcast day right now, it’s not bad, but could better too! So how about we get you some sunglasses and ready to enjoy the sunny day your brand deserves?!
ACTION
Based on your result, your brand is in a fairly good position. There’s definitely room for improvement, but it has the foundations in place to build upon. Our first recommendation is to revisit your core identity work and business model canvas. Are your services and products still meeting the needs of your target audience? Are there any gaps in your offering that can enhance the brand experience? If you’re struggling to identify the shortfalls in your brand, get in touch with a member of the team to conduct a full brand audit.
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