First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
13.0
/ 20
High
Summary
Well look at you… you’re brand identity is looking pretty good right now! Don’t start popping champagne and getting trophies engraved just yet though, there’s still room for a few improvements. Always remember that your brand is a living thing and needs nurturing. Okay fine, you can have a bottle of Prosecco for your hard work!
ACTION
Check out each question to see where you can bring your brand to the next level and get in touch if you need a fresh perspective. Invite other members of the business to assess where the brand is and if everyone is working towards the brand vision.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
11.5
/ 20
Average
Summary
It looks like your brand is getting it’s lefts and rights mixed up every now and then. You’ve got a good understanding of the market with definite room for improvement and further clarity on who your competitors are, as well as solving your customers’ problems with a stand out offering!
ACTION
Unfortunately we can’t just write L on one hand and R on the other and say everything is good to go… some further market research is what your brand needs right now. Explore market wide surveys and sharing questionnaires with your existing customers to gain a better understanding around their needs. We’re happy to help in doing this for you.
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
11.5
/ 20
High
Summary
Hold on, let us put on our sunglasses because your brand is shining bright! It’s pretty clear you have a really good understanding around how to express your brand through it’s visual identity; as well as ensuring your employees are actively using your brand guidelines and design toolkit. Great work!
ACTION
This is all about sweating the small stuff and examining your brand identity with a magnifying glass! Start by conducting a detailed brand identity audit and assessing if any assets need an update. Don’t have the resources? Let us know and we’d be happy stuck in!
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
13.5
/ 20
High
Summary
Granola, granola, granola, granola, granola, granola, granola. Look a little strange? Well it shouldn’t, because that’s your brand’s breakfast schedule for the week. CONSISTENCY! You’re doing really well with your engagement strategy, but there’s always room for improvement.
ACTION
You’re so close to having a knockout engagement strategy. The thing to do now is re-evaluate your answers and check on the areas you’re falling down on. If your digital experience isn’t quite up to scratch, spend time enhancing your digital presence for all screen sizes. Not quite there on your brand messaging? Explore the core messaging framework and challenge each touch point against it.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
9.0
/ 20
Average
Summary
We see you, stop trying to hide it! Right now you’re the undiscovered lead in a 90s rom-com movie, just waiting to take their glasses off, let down their hair and show their classmates how beautiful they really are!
ACTION
First up is evaluating the services and products you’re currently offering, create a catalogue and challenge them on if they offer value to your customers at each point in your pipeline. Identify any missing products and aim to fill the gaps. The aim is to create a complete offering that has your customers raving about you to their peers.
Overall BRAND HEALTH CHECK SCORE
60.5
/ 100
High
Summary
Your brand best not be afraid of heights, because it’s flying higher than an eagle! Now isn’t the time to stop though. Do you know what happens to a bird when it stops flapping it’s wings? It plummets to the ground! Or you know, glides for a while, but you get where we’re going with this… keep going!
ACTION
With your brand being in a really good position, the main objective is to go back through your results from this health check and find the areas where your score falls slightly short. Find ways you can improve your offering and align with what your target audience is calling out for. If you’re struggling to find how you can elevate your brand from where it is, consider getting in touch with the team. We can conduct a more in-depth audit on your brand, or help create your next campaign that brings things to the next level!
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