First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
8.0
/ 20
Average
Summary
There’s still some work to do but you’re off to a good start, next up is breaking down where you’re falling short and working on those areas. We’re here to help if you’re struggling to know what to do next.
ACTION
It looks like you’ve made a really nice start on what your brand purpose, vision, mission and values are. Now is the time to challenge each of those and make them more meaningful. If you’re struggling to do this in-house, get in touch with a member of the team for advice and/or to book onto our CORE Identity workshop.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
10.0
/ 20
Average
Summary
It looks like your brand is getting it’s lefts and rights mixed up every now and then. You’ve got a good understanding of the market with definite room for improvement and further clarity on who your competitors are, as well as solving your customers’ problems with a stand out offering!
ACTION
Unfortunately we can’t just write L on one hand and R on the other and say everything is good to go… some further market research is what your brand needs right now. Explore market wide surveys and sharing questionnaires with your existing customers to gain a better understanding around their needs. We’re happy to help in doing this for you.
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
10.0
/ 20
Average
Summary
You’re so close to being in a pretty decent place! It’s almost like you’ve spent all weekend creating that 1000 piece puzzle, only to find there’s 4 pieces missing! Sure, you can still make out the picture, but it’s not quite where you’d like it.
ACTION
Building a brand identity that expresses what your brand believes in and truly connects with your audience is all about standing out and being consistent. When was the last time you really challenged your identity design? Are your brand guidelines up to date? Start there and find what’s missing. If you need an unbiased look at your brand, we can definitely help critique and elevate what you already have.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
10.0
/ 20
Average
Summary
Everyone’s got that friend in the group chat that spills out 50 messages in a 2 minute period because they’re riding a sugar rush or something. Only to ghost the group straight after and not heard from in days. That’s kind of where your brand is right now. You’re engaging when you can be, but lacking a little consistency.
ACTION
You’re on the verge of having a really solid engagement strategy. To kick things up a gear we recommend conducting an audit of what you already have. Are they being delivered as consistently as you’d like? Are they delivering the right message at the right time? Is your audience engaging with your content in the right way? If you’re struggling to do this, let us know.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
8.0
/ 20
Average
Summary
We see you, stop trying to hide it! Right now you’re the undiscovered lead in a 90s rom-com movie, just waiting to take their glasses off, let down their hair and show their classmates how beautiful they really are!
ACTION
First up is evaluating the services and products you’re currently offering, create a catalogue and challenge them on if they offer value to your customers at each point in your pipeline. Identify any missing products and aim to fill the gaps. The aim is to create a complete offering that has your customers raving about you to their peers.
Overall BRAND HEALTH CHECK SCORE
46.0
/ 100
Average
Summary
Your brand is a little like an overcast day right now, it’s not bad, but could better too! So how about we get you some sunglasses and ready to enjoy the sunny day your brand deserves?!
ACTION
Based on your result, your brand is in a fairly good position. There’s definitely room for improvement, but it has the foundations in place to build upon. Our first recommendation is to revisit your core identity work and business model canvas. Are your services and products still meeting the needs of your target audience? Are there any gaps in your offering that can enhance the brand experience? If you’re struggling to identify the shortfalls in your brand, get in touch with a member of the team to conduct a full brand audit.
.png){kind=small}
