First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
20.0
/ 20
Very High
Summary
Holy forkin’ shirt balls! That’s pretty much all we can say at this point… okay fine we have things to say but you’ve got a superstar Core Identity right now. Take a look at the individual scores for each question and see if and where you’re losing points.
ACTION
Okay sure nothing is perfect, so it’s best to keep checking in on what you’ve done and challenging what you have. We recommend looking at your mission, vision and brand values on a yearly basis, as well as seeing if your business is still working towards your brand purpose.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
20.0
/ 20
Very High
Summary
Well, well, well… look who’s brand is a walking sat nav! Yeah sure, you may take the wrong turn every now and then, but it looks like you have a really great handle on the market your working in and who you’re talking to. Don’t lose sight of the end goal though, but keep doing what you’re doing and checking in with your customers.
ACTION
You’re in a great place where minor improvements are likely needed at this stage. Look at your offering and if it’s hitting EVERY. SINGLE. PAIN. POINT for your customers. Are you standing out in the way you’d like and still aligning to your brand’s purpose?
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
19.0
/ 20
Very High
Summary
Watts this?! All is Wright with your brand identity… Charles Wright and The Watts Rhythm Band? The people behind the song Express Yourself? Okay we’ll stop! You’re basically a brand identity superstar at the point and all you need to really do is sit back and listen to that song on repeat!
ACTION
Okay definitely don’t do nothing and listen to one song on a continuous loop, that’s not a great use of your time. Your brand identity is looking super healthy at the moment, but remember to keep an eye on the way you’re expressing your brand and challenging if your brand is still unique and stands out in the right way. Do this with annual checks and more detailed brand identity audits.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
18.5
/ 20
Very High
Summary
……………. Oh sorry, we were lost in those dreamy words of yours. Have you ever considered writing a series of books? Because you’re nailing your engagement strategy right now!
ACTION
You’re in a phase of fine tune what you already have and looking forward. Schedule in time to review your existing frameworks, challenge the digital experience you’re currently offering and explore new campaign content to elevate your brand messaging.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
18.5
/ 20
Very High
Summary
Hello? Is that Jack? Because your brand’s growth is better than magic beans! Along with a suspiciously small amount of water for a beanstalk of that size when you think about it. Seriously though, how is that really poss… no, we promised we wouldn’t get into this…. your brand’s growth strategy is awesome, that’s what we’re really saying here!
ACTION
You’re growth strategy is looking really strong, so the actions you are going to take will be less noticeable and more around enhancing what you already have. A quick win would be to get in touch with your existing customers and ask what you can improve on, as well as measuring the likelihood of them referring your services on to their extended network.
Overall BRAND HEALTH CHECK SCORE
96.0
/ 100
Very High
Summary
We hope you don’t suffer from vertigo, because your brand is reaching new heights! Even if you do, take those tablets that make it go away and join the rest of us enjoying the view. Your brand is looking fantastic right now, so it’s all about looking forward exploring what’s on the horizon!
ACTION
The objective for your brand now is to streamline your offering to maximise your growth potential. Go back through your results from this health check and find the areas where your score falls slightly short. If you’re struggling to find how you can elevate your brand from where it is, consider getting in touch with the team. We can conduct a more in-depth audit on your brand, or help create your next campaign that brings things to the next level!
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