# HRZN

> HRZN is a London branding agency for funded startups and scale-ups. We build brands as adaptive systems using Future-Focused Branding, our own methodology for brands that evolve with the business instead of being rebuilt every few years.

HRZN works with founders post-raise and marketing leads who have inherited a tired brand. The work falls into three kinds: understanding where a brand stands today, building a brand or rebuilding one on foundations made to scale, and growing a brand so it stays sharp as the business moves. Every engagement runs through a single senior brand lead, with specialists brought in as the work requires.

Future-Focused Branding treats a brand as an adaptive system rather than a fixed identity, built around the Brand Cycle: four states (Define, Adapt, Evolve, Refine) that describe how a healthy brand moves over time. A brand built this way absorbs change as the company grows, shifting with new audiences, products, and funding stages without an expensive rebrand each time.

## Core pages

- [Future-Focused Branding](https://www.hrzn.co.uk/future-focused-branding): The methodology in full. The Brand Cycle, how a brand is built to adapt, and how this differs from traditional branding.
- [Services](https://www.hrzn.co.uk/services): The three ways to work with HRZN, grouped by what a brand needs: Understand, Build, Grow.
- [About](https://www.hrzn.co.uk/about): What HRZN is, how the agency is structured, and the story behind Future-Focused Branding.
- [Projects](https://www.hrzn.co.uk/projects): Branding work in practice, across early-stage builds and rebrands.
- [Insights](https://www.hrzn.co.uk/insights): Articles on brand strategy, the methodology, and where branding is heading.
- [Contact](https://www.hrzn.co.uk/contact-us): How to get in touch.

## Services

- [Build](https://www.hrzn.co.uk/services/build): Building a brand from scratch, or rebuilding one, on foundations made to scale. Includes Launchpad, a fixed-scope starter package from £4,500.
- [Grow](https://www.hrzn.co.uk/services/grow): Ongoing, adaptive brand support and fractional brand leadership for scaling companies. From £500 for a single piece of work, or £1,000 per month for a partnership.
- [Brand Diagnostic Session](https://www.hrzn.co.uk/brand-diagnostic-session-enquiry): A focused 90-minute session reading where a brand stands today, with a three-part written diagnostic to take away. £999, credited in full toward projects of £5,000 or more.
- [Free Brand Assessment](https://www.hrzn.co.uk/services/brand-health-check): An AI-powered read on where a brand is strong and where it is drifting, in under fifteen minutes, powered by Inzo. No cost.

## About the company

- Name: HRZN (legal name HRZN LTD, Companies House 11565038)
- Founder: Andrew Gear
- Location: London, United Kingdom
- Focus: Brand strategy and identity for funded startups and scale-ups, Seed to Series B
- Methodology: Future-Focused Branding
- Email: hello@hrzn.co.uk