First off, thanks for completing the brand healthcheck questionnaire and providing us with key insights on the status of your brand health.
Before you dive right in, here's a quick reminder on the five key areas we'll be measuring your brand against. If you're ready for your results now, then press the button below:
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
SCORE + RATING
11.0
/ 20
Average
Summary
There’s still some work to do but you’re off to a good start, next up is breaking down where you’re falling short and working on those areas. We’re here to help if you’re struggling to know what to do next.
ACTION
It looks like you’ve made a really nice start on what your brand purpose, vision, mission and values are. Now is the time to challenge each of those and make them more meaningful. If you’re struggling to do this in-house, get in touch with a member of the team for advice and/or to book onto our CORE Identity workshop.
Positioning
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
SCORE + RATING
14.0
/ 20
High
Summary
Well look who knows their north, east, south, west without having to say Never Eat Shredded Wheat?! It looks like you have a really good understanding around how your brand fits in the market and who you’re talking to. After you pat yourselves on the back, it’s worth reaching out to your existing customers for feedback on how things are going and ways to improve.
ACTION
Go through each question to see where you weren’t quite at 100%. It might be worth holding focus groups with your target audience to better understand their needs outside of your existing customer base. If you’re not comfortable doing that we’re here to help!
Expression
Building a visual and sensory experience of your brand is what sets you apart from your competition.
SCORE + RATING
14.0
/ 20
Very High
Summary
Watts this?! All is Wright with your brand identity… Charles Wright and The Watts Rhythm Band? The people behind the song Express Yourself? Okay we’ll stop! You’re basically a brand identity superstar at the point and all you need to really do is sit back and listen to that song on repeat!
ACTION
Okay definitely don’t do nothing and listen to one song on a continuous loop, that’s not a great use of your time. Your brand identity is looking super healthy at the moment, but remember to keep an eye on the way you’re expressing your brand and challenging if your brand is still unique and stands out in the right way. Do this with annual checks and more detailed brand identity audits.
Engagement
Consistent communications and visual practices are hugely important in enaging with your target audience.
SCORE + RATING
11.0
/ 20
Average
Summary
Everyone’s got that friend in the group chat that spills out 50 messages in a 2 minute period because they’re riding a sugar rush or something. Only to ghost the group straight after and not heard from in days. That’s kind of where your brand is right now. You’re engaging when you can be, but lacking a little consistency.
ACTION
You’re on the verge of having a really solid engagement strategy. To kick things up a gear we recommend conducting an audit of what you already have. Are they being delivered as consistently as you’d like? Are they delivering the right message at the right time? Is your audience engaging with your content in the right way? If you’re struggling to do this, let us know.
Growth
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
SCORE + RATING
12.0
/ 20
High
Summary
We’re absolutely bamboo-zled by those results. Get it? Because bamboo is famous for being great at growing? Okay fine… you’ve got some great results there, but there’s still room for improvement. What grows faster than bamboo and is stronger? That’s the thing we need to aim for!
ACTION
It’s all about fine tuning and improving your current offering to keep your customers coming back for more and shouting all about it. Create a catalogue of your services / products and challenge if they are solving the customer’s problems. Challenge your current sales pipeline and consider introducing a new lead generation resource.
Overall BRAND HEALTH CHECK SCORE
65.0
/ 100
High
Summary
Your brand best not be afraid of heights, because it’s flying higher than an eagle! Now isn’t the time to stop though. Do you know what happens to a bird when it stops flapping it’s wings? It plummets to the ground! Or you know, glides for a while, but you get where we’re going with this… keep going!
ACTION
With your brand being in a really good position, the main objective is to go back through your results from this health check and find the areas where your score falls slightly short. Find ways you can improve your offering and align with what your target audience is calling out for. If you’re struggling to find how you can elevate your brand from where it is, consider getting in touch with the team. We can conduct a more in-depth audit on your brand, or help create your next campaign that brings things to the next level!
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