The purpose of the HRZN brand health check is to provide a high-level diagnostic on how your brand is performing, along with the areas that could use some improvement.
Your core identity is what makes up your brand’s DNA, including your brand’s purpose, vision, mission, and values.
How does your brand fit in the market? Have you identified your target audience, competitors and what makes you different?
Building a visual and sensory experience of your brand is what sets you apart from your competition.
Consistent communications and visual practices are hugely important in enaging with your target audience.
Never stand still and ensure your offering is scalable and unique. This will impact your brand’s potential for growth.
Using the results from your questionnaire, each area is given a score out of 20, all adding up to 100.
We rank your score and provide a recommended action to take in order to improve it
Your score is 00 in this area, do this to improve...
Your brand health score is never set in stone. We encourage everyone to take the questionnaire at least once a year to stay on top of how your brand is doing!